Menlo Electric Expands into MENA Region, Strengthening Global Solar Market Presence

Menlo Electric, a rapidly expanding Polish supplier of PV modules and inverters throughout the EMEA region, has declared its move into the Middle East and North Africa markets.

These regions, boasting abundant solar radiation, have established pertinent regulations aimed at combating climate change and promoting energy transition through solar power. Notably, South Africa has set an ambitious target to achieve 19-GW of renewable energy capacity by 2030, largely through solar initiatives. Since entering the South African market in January this year, Menlo Electric has swiftly captured approximately 10% of the market share.

Menlo Electric’s drive to penetrate these new markets is fueled by its dedication to delivering top-tier solar components coupled with exceptional customer service. A crucial element of their strategy involves partnerships with numerous esteemed brands that have been previously underrepresented in the region, according to Bartosz Majewski, CEO of Menlo Electric. These partnerships include alliances with Deye, Tongwei, Jinko Solar, and Sungrow. At Intersolar 2023, Menlo Electric and Sungrow secured a commitment of 2 GW.

Majewski further remarked, “Our alliances with companies like Deye and Tongwei, and selectively with Jinko and Sungrow in particular markets, allow us to offer customers a robust portfolio of high-quality PV components tailored to their unique requirements. These strategic partnerships enable us to provide premium renewable energy solutions to our clients at competitive rates.”

A vital component of Menlo Electric’s market entry strategy is the emphasis on hiring local technical teams. This approach ensures comprehensive customer support, creates employment opportunities in the region, and offers technical training and support for local merchants, wholesalers, and installers.

Navigating the cultural, linguistic, and business diversity within the EMEA region poses significant challenges for many foreign solar component manufacturers. Menlo Electric’s example reflects an increasing trend where professional local distributors are anticipated to emerge, facilitating the regional presence of foreign manufacturers. For solar companies, this represents an effective avenue for expansion within the region.

This strategic expansion underscores Menlo Electric’s commitment to excellence and innovation, setting a notable example in the renewable energy landscape.